Venga is an innovative umbrella organization encompassing various unique concepts, including padel, a bar, a game B&B boat, and an upcoming ghost-kitchen. The challenge was to create a logo that would fit all these concepts, given the diverse target audiences. After extensive brainstorming and numerous meetings, we arrived at this wordmark logo.
The common characteristics of all the concepts are innovation, speed, and sportiness, which are reflected in the logo design. The unique placement of the letters gives the logo a modern twist, embodying innovation. The diagonal lines create a sense of movement, symbolizing speed. The thick lines give the logo a sporty look, a common feature in sport brands like Reebok, Nike, Adidas, and Puma.
The result is a logo that effectively represents Venga's innovative, fast-paced, and sporty brand identity.
